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The Wine Label Mystery: Where Are The Calories?

As consumers walk down grocery store aisles, they see a Nutrition Facts Chart on the majority of the products surrounding them.   One exception is wine bottles.  People often wonder why wine labels are not required to state calorie and other nutritional information as most other beverages are.  Registrar Corp is bringing you the answer.

The Nutrition Facts Chart is required to be placed on food and beverage labels by the U.S. Food and Drug Administration (FDA).  Wine labels are regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB) rather than FDA; therefore, they’re subject to different regulations.  The two agencies have different goals for product labels.  While FDA’s beverage labeling regulations emphasize a consumer’s right to nutrition information, TTB’s alcohol labeling regulations are more aimed at providing adequate information regarding the product’s identity, quality, and alcohol content.  TTB’s regulations for wine labeling are found in the Federal Alcohol Administration (FAA) Act.

Currently, including nutrition information on wine labels is voluntary.  Due to increased consumer interest in the disclosure of nutrition information, TTB published a proposed rule in 2007 that, if finalized, would require wine labels to bear a “serving facts” box that displays the amount of calories, carbohydrates, fat, and protein per serving.  TTB is currently considering comments that it received in response to the proposed rule.  More information can be found about the voluntary and proposed rules here.

The FAA Act defines wine as containing 7% alcohol by volume or more.  Because they’re not considered wine under the act, wine beverages containing less than 7% alcohol by volume are subject to FDA regulations, including the Nutrition Facts Chart.  All wine beverages, no matter what percentage of alcohol they contain, are still subject to some other FDA regulations.  Facilities that manufacture, process, pack, or store wine must register with FDA, and foreign facilities that ship wine to the U.S. must file prior notice with FDA before the shipment arrives.

Registrar Corp helps food and beverage companies comply with FDA regulations and can help a facility understand the regulations for a specific product.  To learn more about FDA regulations or to get assistance with a product label, contact Registrar Corp at +1-757-224-0177 or through the 24/7 Live Help service.